July record for Atlantic City set by Borgata casino

With revenue figures of $124 million for the month of July, Borgata in Atlantic City, New Jersey, recorded its best ever month. 

Thanks largely to its online gambling operations, encompassing sports betting and slots, Borgata has blitzed its previous record by a considerable margin. 

The figures were published by New Jersey’s Division of Gaming Enforcement, which is responsible for overseeing legislation in the state.

Record slot performance partially responsible

The strong performance can be partially attributed to a very positive performance from slots which Travis Lunn, the Borgata president, has recognised, and as a result, this is something that the company will be looking to capitalise on over the next few months.

Following the global pandemic, which saw the revenue of land-based casinos obviously decline, there has been an influx of customers re-entering these establishments. As a result, this has had a significant impact.

Undoubtedly, online gambling has also played its part - those land-based casinos that also have an online asset have been able to reap the benefits. Cross-marketing efforts, especially land-based casinos promoting their online casinos, have paid dividend.

The Borgata brand has made considerable investments into improving its brick-and-mortar offering over the last couple of years, especially from a renovation perspective - improving furnishings and making the experience more desirable, which has helped to attract and retain customers. 

Borgata’s record for July, it has been reported, was more than twice that of any number set by a Pennsylvania casino - a state which has shown significant traction over the last couple of years. 

Is this a positive sign for Atlantic City?

For the last decade, the New Jersey resort has plagued second-fiddle to Las Vegas (Nevada’s equivalent), though over the last year, thanks to investment by resorts to regenerate the area, it has seen profits increase substantially. 

While Las Vegas will likely remain the entertainment hotspot for casino enthusiasts, it is clear to see that Atlantic City is doing the right things and is clearly making an impression among gamblers. 

New Jersey is also one of the highest-earning states when it comes to online gambling and has been for a number of years. This coupled with the fact that multiple physical casinos have online assets, has helped to strengthen the performance of the sector in the state. 

The next few months will certainly be interesting for Borgata as it looks to further build on its recent success and this could lead to even more investment.