Aristocrat Leisure Limited Over the Years
Founded in 1953, Aristocrat Leisure Limited has evolved into a global leader in the gaming industry. In the 1960s, the company expanded into Europe and America, introducing innovations like the first five-reel slot machine and the all-electronic game, the Wild West.
Today, Aristocrat holds licenses to distribute gaming machines in over 300 jurisdictions worldwide. Since 2009, the company has intensified its focus on the United States market, developing online and mobile gaming software to cater to the growing digital audience.
Establishing a presence in Las Vegas in the early 2000s, Aristocrat secured an operating license for Nevada. The acquisition of Product Madness in 2013 marked its entry into the free-to-play mobile game industry, followed by the addition of VGT in 2014, expanding its reach into Class II gaming.
Further acquisitions, including Plarium Global and Big Fish Games, have bolstered Aristocrat's dominance across multiple game genres. As one of the largest manufacturers of gaming machines, Aristocrat remains at the forefront of both land-based and online casino gaming innovation. In the 2020s, the company rebranded, creating specialized divisions, including:
- Aristocrat Gaming
- Pixel United
- Anaxi
- Aristocrat Technologies Australia Pty. Ltd.
Aristocrat Gaming
Operating in over 300 jurisdictions, this division supplies casino games for both physical venues and online platforms. Their offerings include hardware, system maintenance, and game design services. With a strong reputation in the industry, Aristocrat Gaming has won accolades like the North American EKG Slot Awards for its innovative products.
Popular games under this division include Dollar Storm, Buffalo Gold Revolution, Choy’s Kingdom, and Lightning Link. Its customizable cabinetry and sleek designs enhance the gaming experience on casino floors worldwide.
Pixel United
Pixel United focuses on mobile gaming, complementing Aristocrat Gaming’s land-based operations. With 18 global studios and approximately 20 million users, Pixel United delivers award-winning free-to-play games such as Mech Arena, Lightning Link Casino, and Vikings: War of Clans.
These games come from subsidiaries like Product Madness and Big Fish Games, making Pixel United a key player in the mobile gaming industry.
Aristocrat Games
Aristocrat’s reputation as an industry leader extends to its popular online versions of physical gaming machines. Iconic slot titles include Queen of the Nile, Choy Sun Doa, and 50 Lions, widely enjoyed by New Zealand players.
The games’ simple graphics, combined with engaging gameplay and evocative sound effects, provide an immersive experience. Queen of the Nile, a standout title, incorporates an Egyptian theme with free spins and multipliers, making it a fan favorite.
Other popular slots include Pompeii, featuring a Roman theme with bonus features, and Miss Kitty, offering a whimsical cat theme with sticky wilds and free spins. Jackpot-themed games like Jackpot Carnival and Cash Express continue to attract players with their potential for significant prizes.
